Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

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PLUS You show up as the LOCAL agent in your area!!

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On top of all this, Google will send you monthly stat updates, detailing how your profile is tracking, how many photo views you are getting and more.